Restart Racing is thrilled to announce a dynamic partnership with Harlequin Teamwear who are set to become the teams official teamwear and merchandise supplier for the 2024 British Touring Car Championship (BTCC) season. This collaboration marks a significant step in enhancing the team’s presence and connectivity with fans throughout an action-packed, debut season.
As the exclusive provider of official team apparel, Harlequin Teamwear will kit out the Restart Racing team with high-quality, custom teamwear, reflecting the team’s traditional colours. Additionally, Harlequin will extend its expertise as the official merchandise supplier, offering fans and sponsors a fantastic array of Restart Racing merchandise. This will be available through Harlequin’s online store and at merchandise stalls at BTCC events across the UK, ensuring fans can easily support the team in style.
Restart Racing’s Managing Director, Peter Jones expressed enthusiasm about the partnership, stating, “Our collaboration with Harlequin Teamwear is a milestone for us. Their reputation for quality and their innovative approach to team and fan apparel align perfectly with our brand’s ethos and vision. We’re especially excited about the creative possibilities this partnership opens up, allowing us to engage with our fans on a whole new level. I can’t wait for everyone to see the teamwear for this season, I hope everyone likes it as much as we do.”
Harlequin Teamwear’s presence at BTCC events will be more significant than ever, as with the partnership with Restart Racing, it see’s them become the largest retailer of team merchandise in the series. The range, catering to fans of all ages and sizes, is a testament to Harlequin’s commitment to inclusivity and fan engagement. Harlequin also bring a user-friendly online shopping experience, making it easier for fans to show their support wherever they are.
Jason Roberts, Director of Harlequin Teamwear, shared, “Partnering with Restart Racing for the 2024 season is a fantastic opportunity. We’re both committed to delivering an unparalleled experience to the fans, and this partnership allows us to provide high-quality teamwear for the passionate BTCC supporters. We can’t wait for the fans to see what we have in store.”
As Restart Racing gears up for a promising opening season, the partnership with Harlequin Teamwear is set to elevate the team’s brand and fan experience. With a familiar lineup and the continued support of their passionate fan base, Restart Racing is poised for success both on and off the track.
